Banh Mi Phuong is a world-renowned sandwich shop in Hoi An, famously catapulted to international stardom after being hailed by the late Anthony Bourdain as the “best in the world.” The stall is celebrated for its complex layers of pâté, secret sauces, and crisp baguettes that perfectly capture the essence of Vietnamese street food. In this article, HoiAn Day Trip Company will provide all information about it.
You may also like: Madam Khanh – The Banh Mi Queen (Hoi An)
• Content by Tam Le, founder of HOIAN DAY TRIP CO.,LTD
• Designed by Giang Cong Minh, co-founder of LS E&C LTD and his team
• Photo by Dang Cong Loi, Dao Xuan Son, Tam Le & others
Must Knows about Banh Mi Phuong (Hoi An)
– Location/address: 2B Phan Chu Trinh Street, Hoi An Old Town, Da Nang Vietnam
– Other name(s): Anthony Bourdain Banh Mi
– Name meaning: ‘Banh Mi’ is the most famous food, and ‘Phuong’ is name of the owner (a Vietnamese lady)
– Opening hour(s): 6:30 AM to 9:00 PM daily
– Serve: banh mi (Vietnamese famous sandwich), Hoi An’s local specialty dishes
– Price: from 40,000 VND (2026)
– Payment: cash, card
– Table reservation: not available
– How to get there: walking, car, motorbike, bicycle, rickshaw
– Wheelchair accessible: partly (ground level only)
– Travel blog: https://hoiandaytrip.com/banh-mi-phuong-hoi-an
– Reviews: Google reviews, TripAdvisor reviews
– Special note(s): there are two Banh Mi Phuong in Hoi An: one on Phan Chu Trinh Street and one on Tieu La Street, where Anthony Bourdain tried the best banh mi in Vietnam (known as ‘Banh Mi Phuong 2’).
Banh Mi Phuong (Hoi An) on Map
Better to Know about Banh Mi in Hoi An
Banh mi is a celebrated Vietnamese sandwich featuring a crisp, airy baguette traditionally filled with a savory mix of meats, pâté, and creamy mayonnaise. This culinary staple is balanced by refreshing pickled vegetables, fresh cilantro, and spicy chilies, representing a perfect harmony of French influence and bold Vietnamese flavors.
Hội An’s banh mi is legendary for its distinct baguette, which features tapered, pointy ends and a crust far crispier and thinner than the softer loaves found in Saigon or Hanoi. This unique bread provides a shatteringly light crunch that perfectly encases the rich, house-made pâté and signature savory sauces. The flavor is further elevated by exceptionally fragrant herbs sourced from the nearby Tra Que village, offering a peppery freshness that cuts through the fatty meats. Combined with a spicy chili jam unique to the region, it delivers a more complex, artisanal balance than typical street versions.
More information in https://hoiandaytrip.com/hoi-an-style-banh-mi/
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
History of Banh Mi Phuong in Hoi An
Original Banh Mi Phuong
The original Banh Mi Phuong stall is located inside Hoi An Central Market’s Food Hall, on Tieu La Street. When there are many tourists coming to this place, it’s moved to current location (2B Phan Chu Trinh Street), that is only 200 meters away from it.
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
Banh Mi Phuong & Anthony Bourdain
Why is Banh Mi Phuong famous? It gained global acclaim after Anthony Bourdain featured it on his show, praising its perfect balance of fresh herbs, savory meats, and signature sauces as the best banh mi he had ever tasted.
Who is Anthony Bourdain? Born in 1956, Anthony Bourdain was an influential American chef, author, and television personality who passed away in 2018. He rose to international prominence with his raw and witty memoir, Kitchen Confidential, which pulled back the curtain on the gritty reality of the restaurant industry. Bourdain is celebrated worldwide for his immersive travel documentaries, where he used food as a bridge to explore diverse cultures and champion the shared humanity of people across the globe.
Anthony Bourdain: No Reservations is a critically acclaimed travel and food series that followed the host as he explored the authentic flavors and cultural heart of various international destinations. During his 2009 visit to Central Vietnam, Bourdain spotlighted Banh Mi Phuong, famously declaring their signature sandwich a “symphony in a sandwich.” This endorsement transformed the local stall into a global culinary landmark, cementing the show’s legacy for discovering hidden gastronomic gems.
What did Anthony Bourdain eat at Banh Mi Phuong? During his visit, Anthony Bourdain famously enjoyed the Banh mi thap cam (mixed). It features a rich medley of ingredients including house-made pâté, grilled pork, ham, and a signature savory sauce. This combination is balanced with fresh herbs, pickled vegetables, and a crisp baguette, creating the multi-layered flavor profile that captivated international food critics.
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
Banh Mi Phuong in South Korea
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
Menu & Prices at Banh Mi Phuong (Hoi An) 2026
This is the menu of banh mi (best seller) at Banh Mi Phuong in 2026:
1. Bánh mì pate thịt giò heo xông khói (Bread with smoked pork hock and Pate) 40.000 VND
2. Bánh mì tỏi với cheese (Bread with Garlic and Cheese) 35.000 VND
3. Bánh mì thập cẩm (Mixed bread with Pork and Pate) 40.000 VND
4. Bánh mì phô mai hành tây (Bread with Cheese and Onion) 30.000 VND
5. Bánh mì pate thịt nướng + pate (Bread with BBQ Pork and Pate) 40.000 VND
6. Bánh mì pate xúc xích + pate (Bread with grill squsage and Pate) 40.000 VND
7. Bánh mì trứng chiên (Bread Omelet) 30.000 VND
8. Bánh mì gà với phô mai (Bread with Chicken and Cheese) 40.000 VND
9. Bánh mì pate thịt đà điều (Bread with ostrich and Pate) 45.000 VND10. Bánh mì thịt bò với phô mai (Bread with Beef and Cheese) 45.000 VND
11. Bánh mì pate thịt xông khói (Bread with Bacon and Pate) 40.000 VND
12. Bánh mì thịt bò với trứng (Bread with Beef and Eggs) 45.000 VND
13. Bánh mì pate thịt heo quay (Bread with grill pork and Pate) 40.000 VND
14. Bánh mì cá ngừ (Bread with Tuna) 40.000 VND
15. Bánh mì chay (Vegetarian Bread with Tofu, Avocado and Peanut Butter) 40.000 VND
Price of beverages start from 30,000 VND.
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
What to Order at Banh Mi Phuong (Hoi An)?
Top tip: The longest queue at Banh Mi Phuong is in the evening, particularly from 5:30/6:00 to 8:00 PM. To avoid it. Visitors can come in breakfast or lunch time. If plan to see Hoi An at night, skip the line, find a table inside the restaurant, order a banh mi and then enjoy it. Lining up is not a rule at this place, so you don’t have to do it (as other people do).
Banh Mi Phuong has two floors. While ground floor is easily accessible for seniors (because of no steep stairs), the second floor is more spacious for family and group. The restroom is located on the 2nd floor.
We recommend trying Banh mi thap cam (mixed), the most famous option at Banh Mi Phuong Hoi An. This is a crispy baguette filled with house-made pâté, grilled pork, Vietnamese ham, and head cheese, all elevated by their secret savory sauce, buttery mayonnaise, and a refreshing mix of pickled papaya, cucumbers, and cilantro.
If don’t eat much, visitors can try the traditional Banh mi: banh mi thit nuong (with grilled pork).
For vegeterian travelers, of course, the vegetarian banh mi is the best choice. At Banh Mi Phuong, it’s filled by tofu slices, avocado slices, peanut butter, fresh herbs/veggies, and soy souce. If don’t like something, just request direcly to the water/waitress to remove or add into your own sandwich.
All banh mi sanchwiches at Banh Mi Phuong is not spicy. When like eating spicy, visitors can use chili sauce or special Hoi An chili sauce, a distinctive local specialty known for its rich, jam-like consistency and a complex smoky-sweet flavor profile achieved by slow-simmering chilies with oil, garlic, and sugar.
Furthermore, fresh herbs at Banh Mi Phuong are grown and picked at Tra Que Vegetable Village (so they’re known as ‘Tra Que herbs’). The exceptional reputation of the herbs stems from a traditional organic cultivation process that utilizes nutrient-dense seaweed from the nearby lagoon as a natural fertilizer. This specialized agricultural heritage results in greens that possess a uniquely potent aroma and concentrated flavor profile that cannot be replicated in other regions. To know better about Tra Que traditional farming tradition, visitors can join a countryside bike tour or cooking class.
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
Banh Mi Phuong vs Banh Mi Queen (Madam Khanh)
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
How to Get to Banh Mi Phuong in Hoi An
From Hoi An
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
From Da Nang
HOIAN DAY TRIP has a daily walking tour in Hoi An Old Town with stopping at Banh Mi Phuong for lunch/dinner (or Madam Khanh when it’s closed).
See tour details in https://hoiandaytrip.com/hoi-an-half-day-walking-tour/
To book, contact us by +84968009827 (WhatsApp) or hoiandaytripcompany@gmail.com
Itinerary to Visit Hoi An Old Town for First Timer
First of all, to enter and visit the Hoi An Old Town (the part inscribed by Unesco), visitors need to buy an entry ticket. Its price is 120,000 VND per adult and children above 15 years old and free of charge for smaller kids. Entry to 5 attractions is also included for free. See more information & details
If possible, first time visitors should go with a local guide, to know better about history and culture. Contact us by +84968009827 (call/whatsapp) to book a private English-speaking guide.
We suggest this itinerary for first timers:
Total distance: 1,65 kilometers
– Starting point: the Japanese style gate (the west end of Nguyen Thi Minh Khai Street). A model of the Red Seal Ship Model (Japanese merchant’s ship) and a ticket office are in a close distance.
– Walk along Nguyen Thi Minh Khai Street. On this road, visitors will have the chance to sightsee Cam Pho Communal House (ticket required), Japanese Culture Gallery (ticket required), Phung Hung Old House (one of the best heritage houses, ticket required), Nguyen Tuong Family Chapel (in the alleyway, ticket required).
– Visit the Japanese Covered Bridge, the symbol of Hoi An. This place definitely is a must see attraction.
– Walk along Tran Phu Street, the most beautiful road in Hoi An, until Hoi An Central Market. On this road, visitors will have the chance to sightsee so many historical attractions. From the bridge to the market, there are Cantonese Assembly Hall (ticket required), Museum of Sa Huynh Culture (ticket required), Duc An Old House (ticket required), Kazik Park (free), Quan Thang Old House (ticket required), Museum of Trade Ceramics (ticket required), Trung Hoa Assembly Hall (ticket required), Fujian Assembly Hall (ticket required), Quan Cong Temple (ticket required), Quan Am Pagoda (ticket required), Hoi An Central Market (free to enter), a couple of rooftop coffee shops, Instagrammable spots, shophouses selling lanterns, food, souvenirs and fashion items.
– Walk southwards and along Tieu La Street (east side of Hoi An Central Market). On this road, there are many vendors and stalls selling a diversity of local products, giving a good chance to know about local life and photograph.
– Walk westwards and along Bach Dang Street (the riverside street). On this road, visitors will see Hoi An Traditional Performance House (ticket required if want to watch shows) and Museum of Folklore (ticket required).
– Turn into Le Loi Street and then turn left, walking along Nguyen Thai Hoc Street. On this road, visitors will see Tan Ky Old House (one of the best heritage houses, ticket required) and Diep Dong Nguyen Old House (not yet opened to visitors, see from outside).
– The ending point: the crossroad near the north end of An Hoi Bridge or the west end of Nguyen Thai Hoc Street. In the evening, from here, visitors can walk cross the bridge and then turn right to see the entrance of the Hoi An Night Market, the biggest night market in Hoi An.
For more details and the map, please browse https://hoiandaytrip.com/hoi-an-self-guided-walking-tour
Guided Tours to Hoi An Ancient Town Vietnam
From Hoi An
– Hoi An Old Town Walking Tour – 2 Hour Express Tour with Local
– Hoi An Half Day Walking Tour with Traditional Art Performance
– Hoi An City Tour: Old Town, Coconut Village & Lunch
– Hoi An Morning Walking Tour with Local Breakfast & Coffee
– Hoi An Afternoon Walking Tour with Thu Bon River Sunset Cruise
– Hoi An Night Tour with Lantern Boat Ride & Dinner
– Hoi An History & Food Tour – Famous Landmarks & Specialty Dishes
– Hoi An Instagram Tour: Best Photo Spots & Rooftop Café
– Hoi An Old Town Food Tour with Night Boat Ride
– Hoi An Old Town Private Walking Tour with Local Expert
– Hoi An City Tour by Electric Car
HOIAN DAY TRIP CO.,LTD daily organizes tours in Hoi An and Da Nang. Contact us by +84968009827 (hotline/whatsapp/line/zalo) or browse www.hoiandaytrip.com to see tours and make a reservation. Thank you very much!
From Da Nang
– Hoi An Half Day Tour from Da Nang
– Hoi An Night Tour from Da Nang
– Hoi An Night Tour from Da Nang with Coconut Forest Basket Boat Ride
– Hoi An Night Tour from Da Nang with Hoi An Memories Show
– Marble Mountain & Hoi An Day Tour from Da Nang
– Marble Mountain & Hoi An Night Tour from Da Nang
– Hoi An Full Day Tour from Da Nang
– Hoi An City Tour from Airport
– Marble Mountain, Monkey Mountain & Hoi An Day Tour from Da Nang
– Hoi An Full Day Tour from Da Nang with Chinese Speaking Guide
– My Son Sanctuary & Hoi An Tour – World Heritage Site Tour
– Golden Bridge/Ba Na Hills Tour & Hoi An Tour from Da Nang
– Marble Mountain & Hoi An Tour from Da Nang Cruise Port
– Marble Mountain & Hoi An Tour from Chan May Cruise Port
– Marble Mountain & Hoi An Day Tour from Intercontinental Danang Resort
– Marble Mountain & Hoi An Day Tour from Lang Co
HOIAN DAY TRIP CO.,LTD daily organizes tours in Hoi An and Da Nang. Contact us by +84968009827 (hotline/whatsapp/line/zalo) or browse www.hoiandaytrip.com to see tours and make a reservation. Thank you very much!
Places to Visit near Banh Mi Phuong in Hoi An
– Bridges: Japanese Covered Bridge (Pagoda Bridge), Moonlight Bridge, An Hoi Bridge (Bridge of Lights), Cam Nam Bridge
– Museums: Museum of Sa Huynh Culture, Museum of Sa Folklore, Museum of Trade Ceramics, Museum of Traditional Medicine, Hoi An Museum of History & Culture, Japanese Culture Gallery, Black Sesame Soup Demonstration, Museum of Local Products
– Chinese assembly halls: Cantonese Assembly Hall, Fujian Assembly Hall, Trung Hoa Assembly Hall, Hainan Assembly Hall, Teochew Assembly Hall
– Heritage houses: Tan Ky Old House, Phung Hung Old House, Duc An Old House, Quan Thang Ancient House, Diep Dong Nguyen House, Thai Phien Ancient House
– Temples & pagodas: Quan Cong Temple (Ong Pagoda), Ba Mu Temple, Phap Bao Pagoda, Quan Am Pagoda, Hoi An Confucius Temple, Cao Dai Temple of Hoi An, Hoi An Ancestral Temple, Cam Pho Confucius Temple, Minh Huong Confucius Temple, Vien Giac Pagoda, Hy Hoa Temple
– Family chapels: Tran Family Chapel, Nguyen Tuong Family Chapel
– Communal houses: Cam Pho Communal House, Hoi An Communal House, Minh Huong Communal House, Tu Le Communal House, Xuan Lam Communal House, Son Phong Communal House
– Markets: Hoi An Central Market, Hoi An Cloth/Fabric Market, Hoi An Night Market (Nguyen Hoang Night Market), Cam Pho Market
– Theatres: Hoi An Traditional Art Performance House, Hoi An Lune Center for Performing Arts (now where Teh Dar Show takes place), Hoi An Memories Land Theme Park (now where Hoi An Memories Show takes place)
– Famous streets: Tran Phu Street, Phan Chu Trinh Street, Nguyen Thai Hoc Street, Bach Dang Street/Wharf, Nguyen Thi Minh Khai Street, Hoi An Lantern Streets
– Other points of interest: Red Seal Ship Model, Hoi An Evanlegical Church, Thong Dang Prison & Park, Kazik Park (Memory Statue of Kazimierz Kwiatkowski), Hoai River (Hoi An River), Song Hoai Square, An Hoi Sculpture Park, Hoi An Catholic Church, Hoi An Prison, Hoi An Central Park, Ba Le Well, Hoi An Lantern Park, An Hoi Island, Cam Nam Island, Thu Bon River, Da Ken Tree
Photos, Videos about Banh Mi Phuong (Hoi An)
Here are beautiful photos and videos about Banh Mi Phuong in Hoi An:
