Banh Mi Phuong – Best Banh Mi in Hoi An Old Town, Vietnam

Banh Mi Phuong is a world-renowned sandwich shop in Hoi An, famously catapulted to international stardom after being hailed by the late Anthony Bourdain as the “best in the world.” The stall is celebrated for its complex layers of pâté, secret sauces, and crisp baguettes that perfectly capture the essence of Vietnamese street food. In this article, HoiAn Day Trip Company will provide all information about it.

You may also like: Madam Khanh – The Banh Mi Queen (Hoi An)

• Content by Tam Le, founder of HOIAN DAY TRIP CO.,LTD

• Designed by Giang Cong Minh, co-founder of LS E&C LTD and his team

• Photo by Dang Cong Loi, Dao Xuan Son, Tam Le & others

Must Knows about Banh Mi Phuong (Hoi An)

– Location/address: 2B Phan Chu Trinh Street, Hoi An Old Town, Da Nang Vietnam

– Other name(s): Anthony Bourdain Banh Mi

– Name meaning: ‘Banh Mi’ is the most famous food, and ‘Phuong’ is name of the owner (a Vietnamese lady)

– Opening hour(s): 6:30 AM to 9:00 PM daily

– Serve: banh mi (Vietnamese famous sandwich), Hoi An’s local specialty dishes

– Price: from 40,000 VND (2026)

– Payment: cash, card

– Table reservation: not available

– How to get there: walking, car, motorbike, bicycle, rickshaw

– Wheelchair accessible: partly (ground level only)

– Travel blog: https://hoiandaytrip.com/banh-mi-phuong-hoi-an

– Reviews: Google reviews, TripAdvisor reviews

– Special note(s): there are two Banh Mi Phuong in Hoi An: one on Phan Chu Trinh Street and one on Tieu La Street, where Anthony Bourdain tried the best banh mi in Vietnam (known as ‘Banh Mi Phuong 2’).

Banh Mi Phuong (Hoi An) on Map

Better to Know about Banh Mi in Hoi An

Banh mi is a celebrated Vietnamese sandwich featuring a crisp, airy baguette traditionally filled with a savory mix of meats, pâté, and creamy mayonnaise. This culinary staple is balanced by refreshing pickled vegetables, fresh cilantro, and spicy chilies, representing a perfect harmony of French influence and bold Vietnamese flavors.

Hội An’s banh mi is legendary for its distinct baguette, which features tapered, pointy ends and a crust far crispier and thinner than the softer loaves found in Saigon or Hanoi. This unique bread provides a shatteringly light crunch that perfectly encases the rich, house-made pâté and signature savory sauces. The flavor is further elevated by exceptionally fragrant herbs sourced from the nearby Tra Que village, offering a peppery freshness that cuts through the fatty meats. Combined with a spicy chili jam unique to the region, it delivers a more complex, artisanal balance than typical street versions.

More information in https://hoiandaytrip.com/hoi-an-style-banh-mi/

History of Banh Mi Phuong in Hoi An Vietnam

Banh Mi Phuong Stall at Hoi An Market

The original Banh Mi Phuong stall is located inside Hoi An Central Market’s Food Hall, on Tieu La Street. When there are many tourists coming to this place, it’s moved to current location (2B Phan Chu Trinh Street), that is only 200 meters away from it.

The owner Ms. Truong Thi Phuong, born in 1963, is the dedicated founder who transformed a humble family food stall into one of Vietnam’s most celebrated culinary institutions. Originally a teacher by profession, she applied her meticulous nature to perfecting a unique recipe characterized by artisanal “pointy” bread and a rich, savory pâté. Under her constant supervision, the shop has remained a family-run pillar of the Hội An community, balancing local tradition with immense international popularity.

At the first location, the stall still has been run by sister of Phuong, and it’s known as ‘Banh Mi Phuong 2’. If don’t want to see the queue, visitors can come here instead of the main shop.

Banh Mi Phuong & Anthony Bourdain

Why is Banh Mi Phuong famous? It gained global acclaim after Anthony Bourdain featured it on his show, praising its perfect balance of fresh herbs, savory meats, and signature sauces as the best banh mi he had ever tasted.

Who is Anthony Bourdain? Born in 1956, Anthony Bourdain was an influential American chef, author, and television personality who passed away in 2018. He rose to international prominence with his raw and witty memoir, Kitchen Confidential, which pulled back the curtain on the gritty reality of the restaurant industry. Bourdain is celebrated worldwide for his immersive travel documentaries, where he used food as a bridge to explore diverse cultures and champion the shared humanity of people across the globe.

Anthony Bourdain: No Reservations is a critically acclaimed travel and food series that followed the host as he explored the authentic flavors and cultural heart of various international destinations. During his 2009 visit to Central Vietnam, Bourdain spotlighted Banh Mi Phuong, famously declaring their signature sandwich a “symphony in a sandwich.” This endorsement transformed the local stall into a global culinary landmark, cementing the show’s legacy for discovering hidden gastronomic gems.

What did Anthony Bourdain eat at Banh Mi Phuong? During his visit, Anthony Bourdain famously enjoyed the Banh mi thap cam (mixed). It features a rich medley of ingredients including house-made pâté, grilled pork, ham, and a signature savory sauce. This combination is balanced with fresh herbs, pickled vegetables, and a crisp baguette, creating the multi-layered flavor profile that captivated international food critics.

Banh Mi Phuong in South Korea

Banh Mi Phuong brought the authentic flavors of Hội An to South Korea in 2019, opening its flagship branch in Seoul’s vibrant Yeonnam-dong district. The three-story building mimics the iconic yellow architecture of the Ancient Town, creating a nostalgic cultural hub. It serves legendary recipes featuring the signature “pointy” baguette, savory pâté, and secret sauces. To ensure quality, the owner personally trained Korean chefs to replicate the Hội An style. While adapting to local markets, the cafe maintains its heritage, offering locals and travelers a genuine taste of world-class Vietnamese street food in a beautifully designed setting.

Menu & Prices at Banh Mi Phuong (Hoi An) 2026

This is the menu of banh mi (best seller) at Banh Mi Phuong in 2026:

1. Bánh mì pate thịt giò heo xông khói (Bread with smoked pork hock and Pate) 40.000 VND
2. Bánh mì tỏi với cheese (Bread with Garlic and Cheese) 35.000 VND
3. Bánh mì thập cẩm (Mixed bread with Pork and Pate) 40.000 VND
4. Bánh mì phô mai hành tây (Bread with Cheese and Onion) 30.000 VND
5. Bánh mì pate thịt nướng + pate (Bread with BBQ Pork and Pate) 40.000 VND
6. Bánh mì pate xúc xích + pate (Bread with grill squsage and Pate) 40.000 VND
7. Bánh mì trứng chiên (Bread Omelet) 30.000 VND
8. Bánh mì gà với phô mai (Bread with Chicken and Cheese) 40.000 VND
9. Bánh mì pate thịt đà điều (Bread with ostrich and Pate) 45.000 VND10. Bánh mì thịt bò với phô mai (Bread with Beef and Cheese) 45.000 VND
11. Bánh mì pate thịt xông khói (Bread with Bacon and Pate) 40.000 VND
12. Bánh mì thịt bò với trứng (Bread with Beef and Eggs) 45.000 VND
13. Bánh mì pate thịt heo quay (Bread with grill pork and Pate) 40.000 VND
14. Bánh mì cá ngừ (Bread with Tuna) 40.000 VND
15. Bánh mì chay (Vegetarian Bread with Tofu, Avocado and Peanut Butter) 40.000 VND

Price of beverages start from 30,000 VND.

What to Order at Banh Mi Phuong (Hoi An)?

We recommend trying Banh mi thap cam (mixed), the most famous option at Banh Mi Phuong Hoi An. This is a crispy baguette filled with house-made pâté, grilled pork, Vietnamese ham, and head cheese, all elevated by their secret savory sauce, buttery mayonnaise, and a refreshing mix of pickled papaya, cucumbers, and cilantro.

If don’t eat much, visitors can try the traditional Banh mi: banh mi thit nuong (with grilled pork).

For vegeterian travelers, of course, the vegetarian banh mi is the best choice. At Banh Mi Phuong, it’s filled by tofu slices, avocado slices, peanut butter, fresh herbs/veggies, and soy souce. If don’t like something, just request direcly to the water/waitress to remove or add into your own sandwich.

All banh mi sanchwiches at Banh Mi Phuong is not spicy. When like eating spicy, visitors can use chili sauce or special Hoi An chili sauce, a distinctive local specialty known for its rich, jam-like consistency and a complex smoky-sweet flavor profile achieved by slow-simmering chilies with oil, garlic, and sugar.

Furthermore, fresh herbs at Banh Mi Phuong are grown and picked at Tra Que Vegetable Village (so they’re known as ‘Tra Que herbs’). The exceptional reputation of the herbs stems from a traditional organic cultivation process that utilizes nutrient-dense seaweed from the nearby lagoon as a natural fertilizer. This specialized agricultural heritage results in greens that possess a uniquely potent aroma and concentrated flavor profile that cannot be replicated in other regions. To know better about Tra Que traditional farming tradition, visitors can join a countryside bike tour or cooking class.

Banh Mi Phuong vs Banh Mi Queen (Madam Khanh)

In the world of Hoi An street food, the rivalry between Banh Mi Phuong and Madam Khanh (The Banh Mi Queen) is legendary. While both serve incredible sandwiches, they offer distinct culinary experiences.

We recommend visitors trying banh mi at both shops if possible.

Banh Mi Phuong

The flavor profile: Known for a robust and savory taste. They use a wide variety of fillings—up to 20 options—including grilled pork, ham, and even fried eggs.
The sauce: Their “secret weapon” is a rich, savory gravy and a punchy chili sauce that soaks into the bread.
The experience: It is often crowded and fast-paced. It’s the “commercial king,” offering a high-energy atmosphere and a massive menu.

Madam Khanh

The flavor profile: Generally considered more balanced and refined. The flavors are subtly sweet and savory, with a heavy emphasis on a very smooth, high-quality pâté.
The sauce: Madam Khanh uses a signature fried egg sauce (mayonnaise style) that adds a creamy, buttery finish to the sandwich.
The experience: Usually feels more personal and “old-school.” The late Madam Khanh’s family still maintains a meticulous, assembly-line approach that feels slightly more artisanal and less chaotic than Phuong’s.

How to Get to Banh Mi Phuong in Hoi An

From Hoi An

Banh Mi Phuong is located within Hoi An Old Town (address: 2B Phan Chu Trinh Street). If stay in the center of Hoi An, visitors can walk to this shop easily. Although part of Phan Chu Trinh is closed for motorized vehicles from 5:30 to 9:30 pm everyday (known as walking hours), the stretch of road between Nguyen Hue Road and Nguyen Hue Road still ‘opens’.

Riding a bicycle is another popular way to get around Hoi An. Banh Mi Phuong is accessible for bicycles during the day, and visitors can park on the pavement in the front of the shop (free). After eating, it’s also convenient to cycle around the Old Town.

If take a taxi or private car, the driver can drop off at near intersection of Hoang Dieu Street and Phan Chu Trinh Street (Highlands Coffee). After that, just walk for 1 minute to see Banh Mi Phuong.

If go to Hoi An Old Town by motorbike, like bicycle, it’s possible to come to Banh Mi Phuong anytime during the day. Free parking is available on the sidewalk in the front of the shop too.

In Hoi An, there are many hotels providing the shuttle bus to Hoi An Old Town. After getting off, visitors can walk to Banh Mi Phuong.

From Da Nang

The distance from Da Nang to Banh Mi Phuong (Hoi An Old Town) is around 30km. If stay in hotels within Non Nuoc Beach area, it’s closer. And if stay in areas of Son Tra, Lien Chieu or Hoa Vang, it’s further.

From Da Nang, visitors often go by private car/van/bus or motorbike to go to Banh Mi Phuong in Hoi An. If choose a car, the drive will be 40-60 minutes. Just tell the driver to drop off at the parking lot near intersection of Hoang Dieu Street and Phan Chu Trinh Street in Hoi An, and then walk to Banh Mi Phuong. If ride a motorbike on your own or book a local rider, can go to this place anytime on the day. Free parking is on the pavement in the front of the shop. However, if want to walk around Old Town after eating, please go to another spot (where a service is available) for better security.

There is no public transportation from Da Nang to Banh Mi Phuong (Hoi An Old Town).

Itinerary to Visit Hoi An Old Town for First Timer

First of all, to enter and visit the Hoi An Old Town (the part inscribed by Unesco), visitors need to buy an entry ticket. Its price is 120,000 VND per adult and children above 15 years old and free of charge for smaller kids. Entry to 5 attractions is also included for free. See more information & details

If possible, first time visitors should go with a local guide, to know better about history and culture. Contact us by +84968009827 (call/whatsapp) to book a private English-speaking guide.

We suggest this itinerary for first timers:

Total distance: 1,65 kilometers

– Starting point: the Japanese style gate (the west end of Nguyen Thi Minh Khai Street). A model of the Red Seal Ship Model (Japanese merchant’s ship) and a ticket office are in a close distance.

– Walk along Nguyen Thi Minh Khai Street. On this road, visitors will have the chance to sightsee Cam Pho Communal House (ticket required), Japanese Culture Gallery (ticket required), Phung Hung Old House (one of the best heritage houses, ticket required), Nguyen Tuong Family Chapel (in the alleyway, ticket required).

– Visit the Japanese Covered Bridge, the symbol of Hoi An. This place definitely is a must see attraction.

– Walk along Tran Phu Street, the most beautiful road in Hoi An, until Hoi An Central Market. On this road, visitors will have the chance to sightsee so many historical attractions. From the bridge to the market, there are Cantonese Assembly Hall (ticket required), Museum of Sa Huynh Culture (ticket required), Duc An Old House (ticket required), Kazik Park (free), Quan Thang Old House (ticket required), Museum of Trade Ceramics (ticket required), Trung Hoa Assembly Hall (ticket required), Fujian Assembly Hall (ticket required), Quan Cong Temple (ticket required), Quan Am Pagoda (ticket required), Hoi An Central Market (free to enter), a couple of rooftop coffee shops, Instagrammable spots, shophouses selling lanterns, food, souvenirs and fashion items.

– Walk southwards and along Tieu La Street (east side of Hoi An Central Market). On this road, there are many vendors and stalls selling a diversity of local products, giving a good chance to know about local life and photograph.

– Walk westwards and along Bach Dang Street (the riverside street). On this road, visitors will see Hoi An Traditional Performance House (ticket required if want to watch shows) and Museum of Folklore (ticket required).

– Turn into Le Loi Street and then turn left, walking along Nguyen Thai Hoc Street. On this road, visitors will see Tan Ky Old House (one of the best heritage houses, ticket required) and Diep Dong Nguyen Old House (not yet opened to visitors, see from outside).

– The ending point: the crossroad near the north end of An Hoi Bridge or the west end of Nguyen Thai Hoc Street. In the evening, from here, visitors can walk cross the bridge and then turn right to see the entrance of the Hoi An Night Market, the biggest night market in Hoi An.

For more details and the map, please browse https://hoiandaytrip.com/hoi-an-self-guided-walking-tour

Guided Tours to Hoi An Ancient Town Vietnam

From Hoi An

– Hoi An Old Town Walking Tour – 2 Hour Express Tour with Local

– Hoi An Half Day Walking Tour with Traditional Art Performance

– Hoi An City Tour: Old Town, Coconut Village & Lunch

– Hoi An Morning Walking Tour with Local Breakfast & Coffee

– Hoi An Afternoon Walking Tour with Thu Bon River Sunset Cruise

– Hoi An Night Tour with Lantern Boat Ride & Dinner

– Hoi An History & Food Tour – Famous Landmarks & Specialty Dishes

– Hoi An Instagram Tour: Best Photo Spots & Rooftop Café

– Hoi An Old Town Food Tour with Night Boat Ride

– Hoi An Old Town Private Walking Tour with Local Expert

– Hoi An City Tour by Electric Car

From Da Nang

– Hoi An Half Day Tour from Da Nang

– Hoi An Night Tour from Da Nang

– Hoi An Night Tour from Da Nang with Coconut Forest Basket Boat Ride

– Hoi An Night Tour from Da Nang with Hoi An Memories Show

– Marble Mountain & Hoi An Day Tour from Da Nang

– Marble Mountain & Hoi An Night Tour from Da Nang

– Hoi An Full Day Tour from Da Nang

– Hoi An City Tour from Airport

– Marble Mountain, Monkey Mountain & Hoi An Day Tour from Da Nang

– Hoi An Full Day Tour from Da Nang with Chinese Speaking Guide

– My Son Sanctuary & Hoi An Tour – World Heritage Site Tour

– Golden Bridge/Ba Na Hills Tour & Hoi An Tour from Da Nang

– Marble Mountain & Hoi An Tour from Da Nang Cruise Port

– Marble Mountain & Hoi An Tour from Chan May Cruise Port

– Marble Mountain & Hoi An Day Tour from Intercontinental Danang Resort

– Marble Mountain & Hoi An Day Tour from Lang Co

Places to Visit near Banh Mi Phuong in Hoi An

– Bridges: Japanese Covered Bridge (Pagoda Bridge), Moonlight Bridge, An Hoi Bridge (Bridge of Lights), Cam Nam Bridge

– Museums: Museum of Sa Huynh Culture, Museum of Sa Folklore, Museum of Trade Ceramics, Museum of Traditional Medicine, Hoi An Museum of History & Culture, Japanese Culture Gallery, Black Sesame Soup Demonstration, Museum of Local Products

– Chinese assembly halls: Cantonese Assembly Hall, Fujian Assembly Hall, Trung Hoa Assembly Hall, Hainan Assembly Hall, Teochew Assembly Hall

– Heritage houses: Tan Ky Old House, Phung Hung Old House, Duc An Old House, Quan Thang Ancient House, Diep Dong Nguyen House, Thai Phien Ancient House

– Temples & pagodas: Quan Cong Temple (Ong Pagoda), Ba Mu Temple, Phap Bao Pagoda, Quan Am Pagoda, Hoi An Confucius Temple, Cao Dai Temple of Hoi An, Hoi An Ancestral Temple, Cam Pho Confucius Temple, Minh Huong Confucius Temple, Vien Giac Pagoda, Hy Hoa Temple

– Family chapels: Tran Family Chapel, Nguyen Tuong Family Chapel

– Communal houses: Cam Pho Communal House, Hoi An Communal House, Minh Huong Communal House, Tu Le Communal House, Xuan Lam Communal House, Son Phong Communal House

– Markets: Hoi An Central Market, Hoi An Cloth/Fabric Market, Hoi An Night Market (Nguyen Hoang Night Market), Cam Pho Market

– Theatres: Hoi An Traditional Art Performance House, Hoi An Lune Center for Performing Arts (now where Teh Dar Show takes place), Hoi An Memories Land Theme Park (now where Hoi An Memories Show takes place)

– Famous streets: Tran Phu Street, Phan Chu Trinh Street, Nguyen Thai Hoc Street, Bach Dang Street/Wharf, Nguyen Thi Minh Khai Street, Hoi An Lantern Streets

– Other points of interest: Red Seal Ship Model, Hoi An Evanlegical Church, Thong Dang Prison & Park, Kazik Park (Memory Statue of Kazimierz Kwiatkowski), Hoai River (Hoi An River), Song Hoai Square, An Hoi Sculpture Park, Hoi An Catholic Church, Hoi An Prison, Hoi An Central Park, Ba Le Well, Hoi An Lantern Park, An Hoi Island, Cam Nam Island, Thu Bon River, Da Ken Tree

Photos, Videos about Banh Mi Phuong (Hoi An)

Here are beautiful photos and videos about Banh Mi Phuong in Hoi An:

Tours In/From Da Nang

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Hue Airport to Da Nang Private Transfer (City Center or My Khe Beach)

Approx. 2 hours | Hue Airport, Da Nang city, My Khe beach

From

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Lang Co Beach to Hoi An Private Transfer (with optional sightseeing stops)

Approx. 4-8 hours | Lang Co Beach, Hoi An Vietnam

From

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Lang Co Beach to Da Nang Private Transfer (with optional sightseeing)

Approx. 6-8 hours | Da Nang city, Lang Co Beach Vietnam

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Laguna Lang Co to Hoi An Private Transfer (with optional sightseeing stops)

Approx. 4-8 hours | Laguna Lang Co, Hoi An Vietnam

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Tours In/From Hoi An

Guided tour, with lunch, discount for groups, no commission

Hoi An to Hue Private Tour with Hai Van Pass Train (Drop Off Hue)

Approx. 7-8 hours | English | Hoi An, Da Nang, Hue

From

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Phu Bai Airport (Hue) to Da Nang Private Transfer with optional sightseeing

Approx. 1,5-2 hours | Phu Bai Airport (HUI), Da Nang Vietnam

From

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Chu Lai Airport to Hoi An Private Transfer (with optional sightseeing stops)

Approximately 1,5 hours | Chu Lai Airport (VCL), Hoi An

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Hue to My Son Sanctuary by Private Car with Sightseeing Stops

Approx. 5 hours | English, Vietnamese | Depart from Hoi An

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Tours In/From Hue

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Hue Airport to Da Nang Private Transfer (City Center or My Khe Beach)

Approx. 2 hours | Hue Airport, Da Nang city, My Khe beach

From

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Hue Airport to Ba Na Hills Private Transfer with Da Nang or Hoi An Drop-off

Approx. 4-8 hours | Hue Airport, Ba Na Hills, Golden Bridge

From

Guided tour, with lunch, discount for groups, no commission

Hue Private 3-Day Tour from Da Nang/Da Nang Airport

2 days | English, Vietnamese | Depart from Da Nang

From

Guided tour, discount for groups, no commission

Hoi An LGBT Friendly Tour: Old Town, Countryside, Golden Bridge, My Son, More

1-5 days | English, Vietnamese | Hoi An & nearby cities

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Banh Mi Phuong – Best Banh Mi in Hoi An Old Town, Vietnam

Must Knows about Banh Mi Phuong (Hoi An)

Banh Mi Phuong (Hoi An) on Map

Better to Know about Banh Mi in Hoi An